EVERYTHING'S RUINED | 23 Years
Roddy Bottum | Raw Magazine | 1992
"It's radio friendly for sure, a pop song. But our singer always adds the unexpected and the twists."
The music video, directed by Kevin Kerslake who also directed the video for Midlife Crisis, features the band blue screened over stock footage ranging from wildlife shots, baseball games and a wide selection of other clips. The band at times interacts with the clips, like fleeing from a seemingly-giant tortoise.
The extras in the video were found through a competition hosted by MTV Most Wanted.
Bill Gould Interview | 2012
The Videos for "Midlife Crisis" and "A Small Victory" seem to have both have high concepts and big budgets while the video for "Everything's Ruined" does not. Why was it that the video for "Everything's Ruined" (arguably the best song on the album) was so goofy and easy to produce?
The easy answer is, Warner's spent the video budget on "Small V" and "Midlife" so that when it came time to "Everything's Ruined" there's wasn't much left (!!). It was our idea to take this further and make a video as cheap as humanly possible, in one of those video booths like they had at county fairs, where you sing and dance in front of a blue screen. We didn't quite get to do that, but we got it as close as possible.
Each track of the performers was distinguished by the unique approach and extraordinary dynamism. This made it possible to acquire the desired popularity.ReplyDelete
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